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Creativity and the Feminine Cycle

By Creativity No Comments

When I think of the act of creating something, I think about it like an inherently feminine type of process. Think about these metaphors for a moment:

  • I’m gestating ideas
  • I’m giving birth to this business
  • This product is my baby
  • I’m nurturing my creativity
  • I’m going to found a startup incubator
  • It’s baking in the oven (possibly a reference to “bun in the oven“)

Now, of course I’m not saying that men are not as creative as women or that it’s a character trait. We’re all born creative and we all have facets of ourselves that are masculine and feminine.

What I would like to briefly explore today, however, is how a woman can attune herself to the creative process in a more organic way so that fits with her natural cycles and all the ups and downs and ebbs and flows that come with it.

One of the biggest issues with the culture we live in is that we’re always expected to be “on”. This is highly detrimental to creativity because it doesn’t give us the space we need to reflect and create. If you look past the tech world, the past decade there haven’t been many cultural shifts catalyzed by creations like art, music, the written word, and design. Being constantly on is hard and stressful on everyone, but I believe it can especially be hard on a woman because there are certain moments when it’s just more difficult to be in this “on” state.

When a woman is going through menstruation, due to hormonal shifts,  it is the time when her left and right brain hemispheres are most actively in congruence with one another. Since creativity has so much to do with connecting different types of ideas, this might be a match made in heaven for birthing new things. It seems that neuroscience has caught up with what many ancient traditions have already known!

This time is perfect for daydreaming, a little downtime, scheming, connecting dots, and creating art,  but it’s not great for things that need a lot of heavy-duty action or communication.

I know I find this true in myself. I especially dislike talking on the phone a few of those days. I feel a little cloudy-headed for proper communication and if I’m honest, there aren’t many things I’d rather do than go sit in the park with my pen and DUO and daydream. With chocolate.

It makes me wonder if there are certain other moments when we can more finely tune our creative process to our own natural ebbs and flow.  I’d personally like to learn how to better listen to myself and embrace the natural cycle more instead of pushing and fighting it.

How about you? Have you noticed your creative endeavors being influenced by cycles?

Credits:
Photography by Naomi Niles

Meet me at the candy shoppe

By Creativity, Multi-Creatives 3 Comments

I’ve been fascinated lately with candy. Why is it so pretty and why does that make you want to eat it more? Why is it so fun? Is it a nice remnant from our childhood? Or are there designers behind the scenes, carefully crafting eye-pleasing colors and shapes that make it irresistible?

All I know is, whoever came up with the term “eye candy” to name all things lovely, nailed it!

I don’t eat very much candy (dietary reasons), but every once in a while I like to go to the bins and get a little bag full of various pretty items.

Until the next time I make a trip to the candy shoppe, I will satisfy my candy cravings with these adorable shoes I bought last week. When I saw them, I immediately thought “Oh, candy for the eyes!”  and low-and-behold, ModCloth was thinking the same thing because they call them “Candy Shop Quartet Shoe“.

My favorite thing about them is the mint and vanilla combination. I’ve been on a mint kick lately, loving anything and everything mint in sight.  One of the things both Koldo and I like to do is keep small records of the little things we like in our Epokka Idea Books. Something about sketching ideas out keeps them fresh in the mind for later. Candy! Mint! Fresh!

I’ve also been deeply in love with this storefront for Barton’s Bonbonniere. I wouldn’t say no to having a storefront like this, even if it wasn’t for a candy store. Actually, that’s a lie.

barton's bonbonnier

I’d be thrilled to have a store like this!

Alvin Lustig was the graphic design consultant and you can certainly see his influence on the work. Lustig happens to be one of our design heroes, so it was a pleasant surprise to find out that he contributed to this. It’s too bad that he passed away at such a young age and that this store no longer exists.

Why do the good things have to go? If you’re lucky, you might find one of the light fixtures someday on Ebay for a few grand though.

bartons-tin1

Here’s some more eye candy from Barton’s Bonbonniere for you to nibble on.

bartons-tin-2

Ok, I’m curious! What was your favorite type of candy when you were a kid? And what’s it now?

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Photo Credits:
Shoes and Notebook: Naomi Niles
Storefront Share: Sandiv 999
First Tin:  Karen Horton
Second Tin: julielion

Things to Make and Do

Nostalgia

By Creativity, Multi-Creatives No Comments

One of the things that drives our design decisions is nostalgia. You may have noticed that we are influenced by things from the past. From the curious and fun to playful and charming.

Both Koldo and I are the nostalgic types and feel that a large part of creativity is approaching your project with a child-like curiosity and sense of wonder. When you were a kid, I bet you didn’t worry about getting everything just perfect or if something was very practical. You just tried it and if it didn’t work, that was ok, you just tried something else!

This is the feeling we want people to have when they use our products. That it’s ok to have fun again. In fact, it’s more than ok. It’s encouraged!

To honor our own pasts, we’ve started a Pinterest board with some of our favorite objects from our childhood. Things that we created fun stuff with or that made us think about and understand our world just a little better.

Koldo’s also added several items from Spain from his childhood. I think it’s fascinating to see how Mid-Century design developed in Spain. It has its own special charm. It’s also funny to see that Koldo and I shared some of the same objects even though we were over a decade and many miles apart.

The book above is one passed down to me from my mother. It was a little short on instructions, but long on fun and creative ideas to make things with simple objects like paper and wood. I made several projects from the book with big DIY love.

You can find the board here.

What special objects do you remember from your childhood?